It's pretty much the same as normal play. And I don't even necessarily mean perfectly sizing your bets to accomplish what you are trying to accomplish (bluff, extract value, built a pot so you can get it in on the river, whatever), it's more not being a bet size retard like so many of the people I play. Barring exceptional circumstances, you shouldn't be overbetting the pot (let alone open shoving 50 BBs into the middle like I see people do). You also shouldn't be betting 10% of the pot and so on and so forth. It absolutely stuns me that people do this so much. It's basically like they are saying, "Hi. I'm a
. Please exploit me. And in case you weren't sure how, let me draw you a map."
Of course, I inevitably get them all in drawing ridiculously slim and they hit anyway, so what do I know?