Very interesting. The thing is, there would have been such a happy solution here. Harrahs was willing to shell out $2 million for this. When Pepsi offered to cought up the dough and demanded their "exceptions," Harrahs should have told them they needed to cought up $2.5 million. If Pepsi balked at the idea, Harrahs could have chipped in a half a mil from their own pocket (still saving themselves $1.5 million) and everyone would be happy.
3 new players. $500,000 more. I don't think a single qualifier would complain, and everyone would be happy.
|