I'm not speaking generally for "online poker." I'm talking about shorthanded games vs. full ring games. There are less flops and less showdowns. Check it out for yourself.
I don't think people like losing money, but I think poker is addictive and people like "taking a shot". The sad thing is, for the majority of those players, when they do win they don't cash out. They just play it out and wind up losing all of it.
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