I like your idea about people NOT wanting to be season ticket holders and ticket sales would go down, decreasing revenue. But, I don't think it works. The population of people is tremendous, and if someone leaves, then someone else will sit. Of course, if a team is playing badly then they will have shitty ticket sales already, but generally, with a winning team, they sell their tickets. [Especially in this case with Detroit!]
Ultimately, even though the players were in the wrong (big time!) I doubt it will significantly disrupt the current fanbase of the NBA. The NBA fans are not housewives or ritzy upperclass types, so I doubt anything would change.
Christ... ask just about any guy... "Did you see that fight!?" You're gonna get: "Yea it was nuts!" or some derivative.
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