The fact that I have no problem with people acting in their own self-interest not withstanding, I don't see what effect this lawsuit has on poker in general. It's up to the corporate parties involved to find a middle ground. This suit is simply a jumping off point.
Some sports forbid the players who sign endorsement deals from wearing the logos of those firms during competition. Those would be MLB, NFL, NBA & NHL.
Other sports have no problem with having participants advertise the products they endorse. Those would be NASCAR & the PGA/USGA.
The bottom line is that if enough big names sign endorsement deals with online sites, it will be the WPT that loses. If enough avoid the side deals because of the draw of the WPT, the the sites will have to relax their contractual demands about wearing the logos.
Its competition in the free market and the court is the umpire.
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"Animals die, friends die, and I shall die. But the one thing that will never die is the reputation I leave behind."
Old Norse adage
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