Now THAT is a value bet!

[Talking Poker]

Full Tilt Cash game, $1/$2 No Limit, 6 players
Hand History by
SB: $500.55
HERO (BB): $223.20
UTG: $244.30
MP: $250.95
CO: $218.70
Button: $77.30

SB posts Small Blind $1
HERO posts Big Blind $2

Pre-flop: 3 7 ($3)
UTG folds
MP folds
CO folds
Button calls $2
SB calls $1
HERO checks

Flop: K K 3 ($6)
SB checks
HERO bets $4
Button calls $4
SB folds

Turn: K K 3 6 ($14)
HERO checks
Button checks

River: K K 3 6 6 ($14)
HERO bets $9
Button calls $9

HERO wins $30.40 with two pair Kings and Sixes

Edit: Seat 4: celticfc88 (button) mucked [4h 4s] - two pair, Kings and Sixes