Now THAT'S marketing!

[PShabi]

PokerShare.com takes a bite out of the Big Apple's gas prices

PokerShare.com gave away over 8 thousand gallons of gasoline this morning to hundreds of New Yorkers excited to be apart of this generous offer. The line up in what on-site traffic officers called the longest gas line in New York City this decade spanned over ten blocks backing up to the Brooklyn Bridge.

From 6AM this morning, the Westside Highway Gas station at the corner of Canal St. & West Side HWY offered up to $40 in free unleaded gasoline, complements of the online poker and casino group. PokerShare's "deal" was designed to help New Yorkers enjoy their Memorial Day Weekend without having to fret about the high price of gasoline.

Several morning shows and radio personalities interacted and interviewed the drivers who were clearly not only happy with their free gas, but with their 15 seconds of fame. The PokerShare team and gas station management team were all suited up, and supporting the PokerShare Pump Girls, who filled the tanks of eager New Yorkers. With only 6 pumps in service and cars backed up during morning rush hour, NYPD eventually had to shut the party down!

New Yorkers who had heard about the event through flyers, radio and TV promotions, and word of mouth came from as far away as South Jersey. Even off-duty police officers and city officials came to the station to get their share of gas. "I left work to fill up - this is just too good to be true, when is the last time you got gas for FREE," said one customer.

PokerShare.com hope that everyone involved will have a better Memorial Day Weekend because of the event. PokerShare.com hoped that the event could run a full five hours, but are already planning their next "PokerShare City", where they will once again help relieve the price of the pump. The most generous site on the Web plans to choose their next city via a poll on our home page .