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#1
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What people fail to understand is how much this incident will cost the NBA. That's why the punishment is so large. Many people will not want there kids to attend games where this could happen to them. Thats gonna bring revenue down for a lot of teams. Imagine a Walmart official making millions a year attacking someone who threw water on him while he was going through the store responding by punching him. Then imagine the rest of the execs with him joinging in an a brawl takes place. What do you think there punishment would be?
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#2
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I like your idea about people NOT wanting to be season ticket holders and ticket sales would go down, decreasing revenue. But, I don't think it works. The population of people is tremendous, and if someone leaves, then someone else will sit. Of course, if a team is playing badly then they will have shitty ticket sales already, but generally, with a winning team, they sell their tickets. [Especially in this case with Detroit!]
Ultimately, even though the players were in the wrong (big time!) I doubt it will significantly disrupt the current fanbase of the NBA. The NBA fans are not housewives or ritzy upperclass types, so I doubt anything would change. Christ... ask just about any guy... "Did you see that fight!?" You're gonna get: "Yea it was nuts!" or some derivative.
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